British advertising regulators have backed down and lifted their ban on the word "bloody" in Tourism Australia's controversial "Where the bloody hell are you?" campaign.
Britain's Broadcast Advertising Clearance Centre (BACC) last week imposed a ban on commercial television there using the word "bloody" in the $A180 million campaign.
It resulted in a hurried flight to London by federal Tourism Minister Fran Bailey, who, amid a blaze of priceless publicity, complained the English had lost their sense of humour. Continue reading here...
Considering all the bloody rubbish they have on their TV's, they should be happy to see some bloody good stuff!
Av a g'day!
